Posted on September 1st, 2008 by Abigail Hamilton
It’s pretty sad watching SEOs battle the pros (Search Engine Journal) and cons (Learning SEO Basics) of using SEO to combat complaint sites that can rank highly and spread negative information/experiences about a product, company, or brand.
Why is it sad? Because it’s so much more effective to add well written, well-thought out responses to complaints and offer solutions and follow up THAT YOU ACTUALLY DO PERFORM AND DOCUMENT.
Dell had that nightmare trying to bully people into removing pictures of flaming laptops…other companies’ fun and contrite response letters have gone viral and done wonders to repair damage to the brand. Your choice in 2008?…
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Posted on September 1st, 2008 by Abigail Hamilton
My work life straddles design and marketing, and corporate vs. small-business approaches to each. And I’m seeing a lot of variation in how people understand and advocate for SEO strategies.
I see larger businesses with a team of marketing specialists are leaning past plain-old keyword optimization. I personally suspect that they were led in this direction by their lust for Flash and dynamic page technologies that cloak content and disorient spiders. And now that bots can better read Flash, along comes Silverlight; the jury is out on the future of rich-media page readability.
So, to compensate for having hard-to-search pages, and relying…
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Posted on August 30th, 2008 by Ben Tousey
Backlinks have become very popular in SEO and search engines, especially Google, have started to give them more and more weight when ranking their returns. So I thought I would spend the next few posts talking about backlinks and their advantages and their pitfalls. I’ll be talking about interlinking, reciprocal linking, creating a backlinking campaign, backlink builder tools, and using anchor text.
But let’s get back to backlinking. As I said, backlinking has become so important that organizations have sprung up promising to help you with your backlinks. They claim that they will get more backlinks to your site, and therefore…
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Posted on August 26th, 2008 by Brandon Zeman
You’ll find this bit of news all over the web; Google is implementing search suggestion over the next week or so. What you may not find all over the web are SEO tips for maximizing traffic from these suggestions. Fear not, friends. SEOBook is ahead of the game on this one, and lays out what other features Google is implementing, the effect they will have on search, and what YOU can do to stay optimized.
Here’s what you need to know from this post:
- Google is also implementing automatic matching and updating the quality score.
- Industry keywords may consolidate- outlier terms will become more difficult to…
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Posted on August 24th, 2008 by Abigail Hamilton
For those of us in the profession of Web building, this survey from A List Apart is an important survey; it’s like a census that helps people understand who we are and how we work/live/are compensated. Just a few days left! Take the survey!
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Abigail Hamilton is a professional with over a decade of experience in small business, enterprise, and business-to-business design and marketing. She loves writing for the Web, creating and maintaining brand identities, and working with clients to meet their goals.
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Posted on August 20th, 2008 by Ben Tousey
I received a comment on my last post, and it made a lot of sense. And I thought, instead of addressing the comment directly, I would address it in my next post. Here’s the comment in its entirety.
I completely agree that writing is critical for online marketing success; in order to get more traffic of good intent to your site vs your competitors’ sites. And I agree that one of the first things that even a small business should do is dedicate resources to writing on the web. However, I do not agree that this person needs to be a…
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Posted on August 16th, 2008 by Abigail Hamilton
McCain is not known for his ‘net savvy (he doesn’t use computers) or the quality of his Web site — or his online ad spending, which is less than half that of Obama — so I guess it should come as no surprise that he hasn’t done much to control the results that show on Page 1 of a Google search.
Not only do search results show items 8 & 9 (on page one on my computer, shown at right) to be negatives, but of only four ads on the right column of the Google page, two are pro-Obama: MiddleClass.org links to a report…
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Posted on August 15th, 2008 by Abigail Hamilton
Popular gossip Blogger Perez Hilton always like to push things to the limit; it’s true of his page title as well as of his journalism.
It’s common wisdom that anything after the first 10 words of a page title are ignored by search engines.
So, leave it to Perez to use 11. After all, he has been such a diligent self-promoter he doesn’t need a last name anymore!
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Abigail Hamilton is a professional with over a decade of experience in small business, enterprise, and business-to-business design and marketing. She loves writing for the Web, creating and maintaining brand identities, and…
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Posted on August 12th, 2008 by Rick Maggio
A guaranteed method to boosting your visibility on the web is by link building. When I say link building, I’m talking about quality link building. Anyone can chuck a handful of links at sites like del.icio.us or Yahoo Answers or Wikipedia, but those are typically sources of constant updating and offer only temporary traffic. To stand against time, you’ll need to invest time, and as the saying goes, “Nothing worth having comes without some kind of fight.”
The Basics
In ‘There’s No Such Thing as a Worthless Link’, Debra Mastaler lists off a short set of guidelines by which she follows to build…
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Posted on August 12th, 2008 by Abigail Hamilton
A lot of human energy is spent trying to figure out what Google is doing at any given time, so as to be in synch with SEO efforts. I don’t think you’ll ever be able to achieve true insight into the operations over there until you acquaint yourself with the cuisine. Sure, the most recent photo is from June 2007, but this year-and-a-half’s record of Google cafe dishes (free to employees) gets you on the vibe.
The blog attracted 339,806 views, and many comments including a few from some very wet blankets:
All I can think is that, with the time associated…
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