McCain is not known for his ‘net savvy (he doesn’t use computers) or the quality of his Web site — or his online ad spending, which is less than half that of Obama — so I guess it should come as no surprise that he hasn’t done much to control the results that show on Page 1 of a Google search.

Not only do search results show items 8 & 9 (on page one on my computer, shown at right) to be negatives, but of only four ads on the right column of the Google page, two are pro-Obama: MiddleClass.org links to a report card for McCain showing 60% middle-class-friendly rating — which of course leads one to check Obama’s rating which is 88% (sorry for the spoiler!).

On the other hand, Obama’s Page 1 organic search results contain negatives only in the paid-ad column (which has eight ads to the McCain search’s 4), and they’re pretty lame, one too bland and unmotivating, one too incendiary to be taken seriously:

Obama For President?
Why Not Learn More About
John McCain for President
JohnMcCain.com

“Barack Obama Exposed”
The truth behind the candidate - a
Free special report by Human Events
www.HumanEvents.com

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Abigail Hamilton is a professional with over a decade of experience in small business, enterprise, and business-to-business design and marketing. She loves writing for the Web, creating and maintaining brand identities, and working with clients to meet their goals. Blog | Portfolio

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