It’s pretty sad watching SEOs battle the pros (Search Engine Journal) and cons (Learning SEO Basics) of using SEO to combat complaint sites that can rank highly and spread negative information/experiences about a product, company, or brand.

Why is it sad? Because it’s so much more effective to add well written, well-thought out responses to complaints and offer solutions and follow up THAT YOU ACTUALLY DO PERFORM AND DOCUMENT.

Dell had that nightmare trying to bully people into removing pictures of flaming laptops…other companies’ fun and contrite response letters have gone viral and done wonders to repair damage to the brand. Your choice in 2008? It should be really, really easy…

Look what the post-reform-school Dell itself is doing!

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Abigail Hamilton (Candyhog)is a professional with over a decade of experience in small business, enterprise, and business-to-business design and marketing. She loves writing for the Web, creating and maintaining brand identities, and working with clients to meet their goals.

Article Tags: Amazon | Dell

Filed under: Best Practices, Blog Comments, Brand Experience, Customer Service, Relationships, SEO In the News, SEO Visibility, google, social media