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Don’t Trick, Cater Instead
Here are some good thoughts on not attempting to trick search engines – futile – but catering to them – promising.
Blogging Makes SEO Sense
Search engines love blogs. That’s not big news at this point, but it’s worth repeating. A blog updated a few times a week can keep getting SEO notice. There’s a testimonial to that in the comment to this post. Keeping an online diary linked to your site is not only satisfying creatively; it makes SEO sense. 
Google Expanding Searchable Access to Libraries
Google has announced an agreement with authors and publishers that, if approved by a federal court, “would expand online access to millions of in-copyright books and other written materials in the U.S. from the collections of a number of major U.S. libraries participating in Google Book Search.”
If approved by the U.S. District Court for the Southern District of New York, the agreement will settle lawsuits brought against Google in 2005 by the Authors Guild and the Association of American Publishers.
Says Google of the agreement: “This agreement is truly groundbreaking in three ways. First, it will give readers digital access to millions of…
Simple Works, Too
SEO can get conceptually complex, but simple approaches work too, Bryan Howe, founder and CEO of Masterplans.com, notes. One such technique Howe’s firm uses is to put popular key words relevant to a business in the URL for a Web site or landing page.
For instance, MP: Creative realized that “Portland,” “Oregon,” “marketing” and “advertising” are key terms for its business. So it “purchased Web domains portlandoregonmarketing.com and portlandoregonadvertising.com, and placed landing pages on both sites that were also keyword-rich. The outcome was astonishing. Even though Portland is home to some of the top marketing and advertising firms in the nation, our…
SEO Leads the Recession-Response Pack
TopRank’s Online Marketing Blog polled internet marketers (400 responses) and found SEO ranks ahead of blogging, pay per click and e-mail marketing as the top internet marketing tactic for a recession.
SEO Tweaks for Hard Times
Galen DeYoung, of Search Engine Land, discusses how to tweak Net searches in tough economic times – for instance, whether customers are using different search queries in the face of economic pressures.
‘Keep Pedaling’ on SEO
“Like Olympic cycling, if you stop pedalling, you will be passed,” says Tom Griffiths, business development manager at digital agency Cheeze, in explaining why SEO is a never-ending discipline for website managers. 
‘Brute Force’ Launched
Brute Force SEO from Australia launched.
“Search engine optimization is ever-changing and can be difficult, particularly for those new to search marketing. However, with the combination of Brute Force SEO software, the members-only forum and bonus software tools, even a newbie can effectively compete in the search engines,” says creator and Internet marketer Peter Drew.
The full 1000 trial memberships sold out in less than three days. But there’s a list to join if members drop out.
SEO Shootout’s SEO Tip of the Day
H1 heading tags - use them!
SEO Tip: H1 tags
The H1 heading tag is an important component to your organic SEO agenda. Google assumes more important content resides in the H1 tag than body content.
For added optimization, include a popular and relevant search keyword. But make sure it is relevant to the content that is on the page. If the content on the page is about, say, diabetic supplies - the h1 tag better reflect that.
H1 tags are important for the reader as well - it gives them an idea of what the page is about on a quick scan. They should be…
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