When was the last time you saw an online display ad you’d click on? Or, better put, when was the last time you clicked on an online display ad? I seriously never had unless I did once in 1994 or something. But I saw this ad and was intrigued enough, and entertained, that I’d click.
I had to write this post first, so I haven’t yet. It’s my next order of business. Good job Very Short List, whoever you are and whatever you’re selling!
(i.e., Why try to game the system when you can do just plain good work?!)
— Abigail
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Seattle Weekly just did a story about the company behind Sound Publishing, a large NW newspaper group for which I used to be Corporate Art Director. The Weekly covered the business model really well, including an acknowledgement that many people find it to get a free paper that is delivered-to-your-door-whether-you-like-it-or-not, full of massive amounts of chain store circulars and coupons that need to be recycled.
The story also mentions how the company doesn’t consider its online properties to be as important as its print titles. I think this is reflective of how hard it is for veteran print salespeople to sell online…
