It might seem elementary, but this is a good reminder for anyone who is thinking about site design and good SEO practices: tables for layout affect your SEO efforts.
Tables are so 1998, right? Everyone uses stylesheets now, don’t they? Unfortunately, not. I’ve been around enough web platforms to see that some still continue to base their architecture around table structures. And then when you try to perform SEO on top of that it makes you wonder just how effective those practices are in the end.
If you happen to work with a web service that continues to live in tables or…
Jeff Cotrupe, Founder and CEO
One of my favorite comedy lines ever, which in this case emanated from the magically twisted mind of Steven Wright, goes like this: “I bought some batteries. But they weren’t included. So I bought ‘em again…I bought some powdered water. But I didn’t know what to add…”
Open letter to Steven and ROW (rest of world): When it comes to websites, I can tell you exactly what to add.
It’s always a good idea to keep your keywords and metatags complete and current on a website; many search engines still key on that when deciding whether to list you in search…
Using alt attributes, otherwise known as “alt tags” or alternative text, is another SEO technique. Every image on a website should contain this tag with descriptive information about the image. Adding targeted keywords to the alt tag can drive good search engine traffic either in web searches or image searches.
Additionally, according to Wikipedia, alternative text is especially useful in the following situations:
- For people with low bandwidth connections, who may opt not to load graphics
- For people using handheld devices
- For people with disabilities who use assistive technology, such as refreshable braille displays or screen readers (see also Section 508)
- For people who may not…
