My work life straddles design and marketing, and corporate vs. small-business approaches to each. And I’m seeing a lot of variation in how people understand and advocate for SEO strategies.
I see larger businesses with a team of marketing specialists are leaning past plain-old keyword optimization. I personally suspect that they were led in this direction by their lust for Flash and dynamic page technologies that cloak content and disorient spiders. And now that bots can better read Flash, along comes Silverlight; the jury is out on the future of rich-media page readability.
So, to compensate for having hard-to-search pages, and relying…
In 2000, Congress passed the Children’s Online Privacy Protection Act (COPPA) pertaining to the collection of personal information from children under 13 years of age. In plain legalese, the law spells out a web site operator’s responsibility for protecting children’s privacy and safety online. Regardless of the speed at which Congress legislates operator responsibility, technology inevitably races forward at a much faster pace. Yet, the rules for operating retail, informational, gamer and other types of sites are made clear by COPPA and enforced by the FTC. This post will attempt to spell out those rules as succinctly as possible.
Who Must…
Marketing to minors online can be tricky business - in fact, thanks to the Children’s Online Privacy Protection Act (COPPA), it can often be illegal business! The law puts forth strict guidelines that can get a company in quite a bit of trouble if they’re not complied with to the letter. So how do online marketers reach this lucrative market without breaking the law? Most companies rely on traditional methods of advertising like television and print ads. Never satisfied with the status quo, innovative company’s like Fathead (www.Fathead.com) have strategized other methods of reaching kids online while remaining COPPA-compliant.
Today, Fathead…
