ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Link Building | SEO ShootOut

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“Click Here” is Not a Quality SEO Hyperlink

When another site links to yours, the worst possible hyperlink text for SEO is “click here.” These words offer no new information about your website to search engines. Since so many people use the keywords “click here,” any possible gain in search engine rank is buried amidst a sea of other “click here” links.

Since you cannot ask people to link to your site correctly, how do you improve your chances for a good backlink? Make sure your main keyword is a part of your website URL and website name. Also include keywords in the title of your posts. Many people…

Longevity of Links Enhances Their Quality

SEO Snack discusses the important distinction between links to the pages on your Website from other sites and the quality of those links. Quality is key to search engine notice and the longevity of links is an important aspect of quality. A sheer mass of links can strike search engines as suggestive of spam. Links are well worth nurturing.

Enter Yatinoo, for Arab and African Searches

Here’s Yatinoo, a new search engine specializing in materials from the Arab and African world.

Increase the Effectiveness of Press Releases with SEO and Social Media

Traditional PR has involved a public relations firm dropping your press release on the wire and hoping somebody picks it up. Sure, they may have conversations with analysts prior to the drop, but in this Web 2.0 era even you can make a huge splash on a ‘Net, grab the attention of thousands, and, perhaps, even get some conversions or sales out of it, all for no added cost to you. All it requires is a little elbow grease and the right kind of thinking.

Ensure that your title, header, and first paragraph include your targeted keywords.

The title of your press…

Optimizing For New Google Search Suggest

You’ll find this bit of news all over the web; Google is implementing search suggestion over the next week or so. What you may not find all over the web are SEO tips for maximizing traffic from these suggestions. Fear not, friends. SEOBook is ahead of the game on this one, and lays out what other features Google is implementing, the effect they will have on search, and what YOU can do to stay optimized.

Here’s what you need to know from this post:

  • Google is also implementing automatic matching and updating the quality score.
  • Industry keywords may consolidate- outlier terms will become more difficult to…

Link Building Basics

A guaranteed method to boosting your visibility on the web is by link building. When I say link building, I’m talking about quality link building. Anyone can chuck a handful of links at sites like del.icio.us or Yahoo Answers or Wikipedia, but those are typically sources of constant updating and offer only temporary traffic. To stand against time, you’ll need to invest time, and as the saying goes, “Nothing worth having comes without some kind of fight.”

The Basics

In ‘There’s No Such Thing as a Worthless Link’, Debra Mastaler lists off a short set of guidelines by which she follows to build…