With new evidence from Online Publishers’ Association showing branded environments are much more effective venues for online advertising than directories and portals, many directories come more into focus as SEO-only spends. How do you measure their effectiveness? What role do they play in your advertising or the advertising you recommend to clients? Has this changed in the last year or so? A lively discussion would be fun!
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Abigail Hamilton is a professional with over a decade of experience in small business, enterprise, and business-to-business design and marketing. She loves writing for the Web, creating and maintaining brand identities,…
Ever since I took my first online poll, I’ve wondered why I had to go through the rigmarole of casting my vote in person every November. Instead of standing in line chatting with neighbors I generally try to avoid, I could log on, click a box and get on with my life. Even if voting in person eats up valuable hours I could be using to make my weekly fantasy football picks, it’s still a necessary part of living in a democracy. Since the Federal Election Commission won’t be allowing people to vote online any time soon (citizens are generally…
