26 December 2008
Open letter to GOOGLE
Chairman and CEO: Eric E. Schmidt
Co-Founder and President, Products: Larry Page
President, Technology and Director: Sergey Brin
SVP Product Management: Jonathan Rosenberg
1600 Amphitheatre Parkway
Mountain View, CA 94043
Gentlemen:
I find myself posing questions about Google PageRank to various web experts and link brokers and decided it was only fair to ask you directly about it here. After all, Google PageRank does kind of cut to the heart of everything we’re doing, or trying to do, on places like SEO Shootout–a site which, btw, my Google toolbars in both Firefox and IE currently indicate as having a PageRank of 3.
I myself labor…
In his excellent 2007 book on social media, The New Influencers, A Marketer’s Guide to the New Social Media, Paul Gillen cites veteran PR executive and blogger Katie Paine on how to measure the return from a minimal investment (except maybe for time) in a blog associated with your business. 
In addition to possible media coverage of your blog posts, says Gillen, inspired by Paine, “…consider the value of search, a source of free exposure that many marketers still discount. Internet users conduct more than 50 million searches every day. Search engines love frequently updated information, and that’s one reason blogs…
Jeff Cotrupe, Founder and CEO
One of my favorite comedy lines ever, which in this case emanated from the magically twisted mind of Steven Wright, goes like this: “I bought some batteries. But they weren’t included. So I bought ‘em again…I bought some powdered water. But I didn’t know what to add…”
Open letter to Steven and ROW (rest of world): When it comes to websites, I can tell you exactly what to add.
It’s always a good idea to keep your keywords and metatags complete and current on a website; many search engines still key on that when deciding whether to list you in search…
This item probably belongs on our colleagues’ FlackMe.com site for PR professionals. But we don’t mind scooping them (we think) occasionally. Anyway, BurrellesLuce has introduced BurrellesLuce iMonitor, a one-stop “self-guided media monitoring service” that allows instant searches of thousands of media outlets and both the targeted issuance of news releases and the coverage they receive.
It looks like a great way both to create and monitor media campaigns with quickly searchable results. We viewed BurrellesLuce’s very engaging promotional video, which doesn’t include the flat-fee price. But if you’re interested, they’ll be happy to call you. A most promising service, we think.
…
We’ve been talking about why it’s important to think of search engine optimization /search engine marketing (SEO/M) and Web 2.0 not as the be-all and end-all of your communications universe but as key ingredients in a complete, balanced diet. Of course what we mean when we say “Web 2.0″ breaks out into three areas:
- Rich Internet applications (RIA) including AJAX and Flash
- Broadcast media such as streaming, RSS and mobile SMS
- Consumer-generated media (CGM) like consumer reviews, wiikis, blogs and participation in forums
All of us who post here on SEO Shootout want to talk about best practices, but today is show-and-tell: I’m going to show…
The power of social media branding and marketing is expressed really well in this post at ClickZ:
Hours after Palin was named as [MCain's] running mate, James posted a photo of Wasilla City Hall on his Facebook profile page. The photo was originally posted by djcn0te on photo-sharing site Flickr.com in 2005. Since Palin ascended into national politics, so too has this photo. It’s now accompanied by wisecracks (or insightful observations, depending on your political persuasion). Wrote clockwerks: “so McCain’s VP pick was mayor of a laundromat?” And this from emasscouple: “She really is for reducing the size of government, eh?”
One blogger asked…
Traditional PR has involved a public relations firm dropping your press release on the wire and hoping somebody picks it up. Sure, they may have conversations with analysts prior to the drop, but in this Web 2.0 era even you can make a huge splash on a ‘Net, grab the attention of thousands, and, perhaps, even get some conversions or sales out of it, all for no added cost to you. All it requires is a little elbow grease and the right kind of thinking.
Ensure that your title, header, and first paragraph include your targeted keywords.
The title of your press…
