Everyone pays lip service to winners. From competitive athletics to the cutthroat corporations of the Fortune 500 to high school music class where “first chair” is considered the laudable throne of achievement, the winner’s circle represents the pinnacle of achievement. We’re culturally programmed to want to win at any cost because, as one of many similar sayings go: to the winner go the spoils. Numerous books have been penned on the subject and psychology of winning - so what could I possibly hope to add to the existing body of knowledge in a single blog post? Nothing. Which is why…
There’s light at the end of the tunnel for marketers and publishers stressed over the potential drop of their page rankings due to Google’s paid link penalty. An innovative new technology from LinkXL allows marketers to search content and purchase “DoFollow” or “NoFollow” text links. Pitched as “the next generation of text link advertising,” these attribute tags allow marketers to organically grow their search engine rankings in a way that maintains continuity (not just the appearance of continuity) with the publisher’s existing content.
NoFollow prevents a hyperlink from influencing its target’s ranking in the search engine index, essentially improving the quality of…
