In emphasizing content on your website (and helping to get your site indexed by Google and other search engines if it isn’t already), write and post a short article on a technique you use and submit it to an article submission service. Search engine spiders scan those lists and your site should be picked right up. Here’s a list of article submission services.
(We’re indebted to the Hoogy Media Blog for this tip.)
Key SEO principles are nicely highlighted in a PC World Canada piece on the craft.
First, approximate tactics are the best that can be used to be congenial to search engines.
Second, pick keywords that people are using in searches. Use both the Google Keyword Tool and the SEO Book Keyword Suggestion Tool for insights here.
Third, focus on title tags and URLs – Title tags are those at the top of each page of your site – and the tag for each page should be keyword-different.
Fourth, encourage links to your site from other sites. Consider using OnlyWire, which links to 20 social bookmarking sites with one…
Search Engine Optimization reports that Google search results have now been optimized for the iPhone and G1 mobile devices. The revision avoids the need for zooming or sideways scrolling on the phones. Here’s a sample of what it looks like, courtesy of SEO: 
Twingly is one of the newest blog search engine sites, originating from Sweden. Featuring “likes” of your blog, a variety of widgets to add to your blog, and even a Twingly rating bar, they appear to be an international Technorati.
What makes Twingly stand out? They claim to filter out spam blogs, providing your search with only quality blogs that are not filled with black-hat SEO pages. This eliminates the junk, leaving only the shining stars of Web 2.0. Whether Twingly will catch on in the U.S. remains to be seen.
Bigmouthmedia calls our attention to Kosmix, another fast-growing search engine with a twist of its own. Located in Silicon Valley “just around the corner from Google,” Kosmix has $55 million in start-up funding from Time Warner, former Motorola boss Ed Zander, Jeff Bezos and Accel Partners.
What’s attracting these venture folks is Kosmix’ concept of functioning as an “explore” engine rather than a search engine plain and simple. That is, for a specific piece of information, head to Google or Yahoo! To explore a topic broadly, try Kosmix. It gathers information from Google and a number of other sources as well –…
Yahoo! is elated at the rate at which its Yahoo! Search BOSS has been growing since its July launch. The BOSS API (application programming interrface) is now serving more than 10 million queries per day, Yahoo! says. 
Ten million in daily search queries isn’t especially significant in itself, Yahoo! adds, but BOSS has grown to “more than 100 queries a second in just over five months,” and that, Yahoo! feels, is significant.
BOSS is an open search platform that Yahoo! makes available to corporate and other developers to, in effect, build their own search engines around Yahoo!’s search index. Ten million queries…
Science Centric has an appropriate treatise on search engine smarts for non-profit organizations. It cites a study in the January, 2009, issue of the International Journal of Internet Marketing and Advertising.
Instructing non-profit staffers in the rudiments of search engine marketing (SEM) can pay low-cost dividends for charitable organizations.
“The focus on truly relevant keywords and search terms that potential donors and other interested parties find useful” will improve a non-profit’s service to its community, the study notes. It will also help it target potential donors. So SEM isn’t just for for-profit businesses, not at all. It’s for anyone who wants to…
Search Engine Land reports that MSN’s Live Search has started adding malware warnings to its search results for potentially dangerous sites. Google and Yahoo were already using such warnings. Live Search’s are different in format but welcome nonetheless.
When I was Web editor for a technology magazine, I was responsible for increasing Web traffic to our site. I was new to SEO and the SEO manager for our parent company worked with me for months to help us achieve our goals. He postulated that by employing SEO strategies, we could organically grow our numbers. My boss, the chief editor, was skeptical. He was convinced that the popular sites became popular because someone was getting paid.
As time went on, the SEO manager found Google AdWords. Just as my editor suspected, there was a way to rise to the first…
Here’s an internet marketing conference this week in Toronto, Canada. These kinds of gatherings for idea-sharing have increased relevance in this down economy. 
