ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Web 3.0 | SEO ShootOut

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The power of no-one in particular

Great thoughts about SEO sites, practices, community, etc., and do please read the comments. Very good peek. The latest post however makes this pretty poignant. To this post let me just add that I too am no-one in particular, and that’s an important attribute.

Social Media and Web 2-3.0 being what they are, should I use my graphic design skills to make a “No-one In Particular” logo we can use on our sites to celebrate good practices and humility within the biz? If there are YES comments I’ll do it! With enthusiasm!

— Abigail

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Abigail Hamilton is a professional with over…

Conception and misconception

My work life straddles design and marketing, and corporate vs. small-business approaches to each. And I’m seeing a lot of variation in how people understand and advocate for SEO strategies.

I see larger businesses with a team of marketing specialists are leaning past plain-old keyword optimization. I personally suspect that they were led in this direction by their lust for Flash and dynamic page technologies that cloak content and disorient spiders. And now that bots can better read Flash, along comes Silverlight; the jury is out on the future of rich-media page readability.

So, to compensate for having hard-to-search pages, and relying…

Winner’s Circle Series Part 1: Ford Motor Company Websites

Years ago, I had the privilege of writing and producing broadcast campaigns for one of the biggest car companies on the planet.  From a creative perspective, the experience was a nightmare more often than not…but it provided a nonstop education on the intricacies and contradictions inherent in automotive advertising. One memory strikes me as uniquely apropos for launching our Winner’s Circle series…I was cutting a commercial at a post-production house, waiting for my client to call with updated incentive numbers from corporate.  My client, it turned out, wasn’t willing to make the decision himself until he knew for certain what…

How Search Works With Social Media

There is no doubt that online marketing and content are heavily influenced by social media.  When you create content specifically for the purpose of popularity on social sites, well, the results can boost your traffic enormously!  Here are some tips for popular Social Media tools, that if properly implemented, will have great short-term effects (for all purposes, I’m assuming that short-term goals such as a spike in traffic is what you or your brand is after):

Del.icio.us

Social bookmarking site Del.icio.us traffic is typically lower,  but produces more consistent and spread out traffic over a longer period of time.  This site does…