PC World’s David Coursey : Google is rolling out new “under-the-hood” search technology, codenamed “Caffeine,” that could change how your company ranks in its search results. For those businesses that live-and-die based on Google-generated traffic, this is potentially a very big deal. In a blog post announcing the project , Google suggested that Caffeine could change search results, which raises the prospect of companies’ needing to change their search engine optimization (SEO). …

See the article here:
Google’s Caffeine: Beware the SEO Snake Oil

4 Responses to “Google’s Caffeine: Beware the SEO Snake Oil”

  1. Just another SEO Says:

    Actually Google will not make any drastic changes with its Caffeine.Google caffeine will be faster than present Google Search(about 1 millisecond faster) and its indexing rate will be high.This is done in order to cover large area of web.And there will be other titty bitty here and there.I have wrote a similar post on how will Google Caffeine effect SEO community.Please take time to read it.

    http://monetarytruths.blogspot.com/2009/08/google-caffeine-should-not-worry.html
    Just another SEO´s last blog ..Implementation of Google Caffeine has started My ComLuv Profile

  2. 4) SEO Company Says:

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  3. Stu Morris Says:

    When Caffeine rolls out the changes in indexing speed and other factors may make it better for bigger sites with more targeted pages to rank better. So if you are trying to compete start building pages now…

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