Sometimes the biggest task search engine optimisation poses is understanding the boundaries you can take your SEO efforts to without incurring a Google penalty. Google penalties come in many different shapes and sizes and it is always a frustrating process for the webmaster, especially if the site relied heavily on search traffic.
There are a few different things that would indicate you have been hit with a Google penalty, sometimes you will be informed via webmaster tools if you make use of it. You then need to follow a strict reconsideration process after you have amended any issues Google has. There are many reasons for getting a penalty, over optimisation, spamming, keyword stuffing or having hidden text on your site, just to name a few, but when can we spot that we have been hit by a penalty?
If you monitor your search traffic closely and you seem to experience a sudden drop, this could indicate you have been penalised in some way by Google. More specifically if you have experienced a sudden drop in some of your rankings, this could also mean a penalty. When we talk about drops what we mean are significant drops, have you dropped from the first page down to result 80, 90 or even 100? If so there is little doubt your site has been hit. If your site is particularly new it’s rankings may be a little erratic until you have built up a solid link authority, if it’s over 12 months old it’s time to start worrying.
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November 1st, 2009 at 6:17 am
博主的东西不少哦,大家常交流!记得回访哦!
March 9th, 2010 at 11:16 am
I try and play it as safe as poss so my hard work doesn’t get washed away for me to do it all over again
April 23rd, 2010 at 6:27 am
This is very true. Sometimes with our desire to really go up, we tend to make some drastic moves, unknowingly getting penalties from Google.
BTW. Nice post
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