PC World’s David Coursey : Google is rolling out new “under-the-hood” search technology, codenamed “Caffeine,” that could change how your company ranks in its search results. For those businesses that live-and-die based on Google-generated traffic, this is potentially a very big deal. In a blog post announcing the project , Google suggested that Caffeine could change search results, which raises the prospect of companies’ needing to change their search engine optimization (SEO) to prot

Google’s Matt Cutts frequently posts useful tips for webmasters on the Google Webmaster Central YouTube channel . The short clips generally offer valuable nuggets of info that can have an impact on your site’s performance in Google. In these videos, Matt always answers questions submitted by users, and in a recent one he answers the question: How do meta geo tags influence search results? Cutts says it’s not something Google